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Visible Values: 3 Factors to consider when choosing a Sign

Whether you own a restaurant, a retail store, an office or another type of business, you may understand how critical your signage is to your business. Your sign will help your customers, clients and even delivery professionals to find your location. It can also raise awareness about your business, draw new customers to you and provide you with many other benefits. However, in order for a sign to be effective, it needs to be visible. When you are creating a new sign design and ordering it from a sign company, there are a few points to consider to ensure that your sign is visible and as effective as possible.

The Font

If your sign will have text on it, you need to ensure that the text is legible. Think about how far away your target audience will be when they view the sign, and consider what rate of speed they will be traveling at. For example, some may be walking by the sign, and others may be driving by it quickly. The font should be large enough to be easily read within a few seconds. You may not want to add too much text to the sign because your audience may not have time to read everything on it. In addition, the actual type of font will impact legibility and ease of understanding.

The Size of the Sign
In order for the sign to be visible, it also needs to be a suitable size. The size of the sign will impact the cost, so you may be thinking about choosing the smallest sign that is ideal for your needs. Think about the location where it will be placed as well as how far away the sign needs to be visible from. For example, if passersby will be driving, you may need it to be larger in size so that your target audience can notice the sign and keep an eye on it until the text is large enough to be legible.

The Colors
A final point to consider when designing a sign that is legible relates to the colors that you choose to use with the sign. Contrast between the background color and the images or text is important for optimal visibility. Black and white may provide the most dramatic contrast, but other color options such as yellow and blue or others may work well. Many business owners will choose colors that correspond to those on the logo or relevant to the brand.

In order for your sign to be effective, it must be visible. When you are creating a sign design, each of these points should be taken into account to ensure that your sign is as visible as you need it to be.


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